[ AYMI · Creative Studio ]

Dermatology — Round 1

Four concepts for the cosmetic-growth persona. 4:5 feed masters, claim-free, identity-neutral, in the med-spa register.

Lander · aymi.agency/lp/dermatology 14 Jun 2026 QA-passed · overlap-clean vs med-spa 12
Set logic. C1–C3 are three net-new angles. C4 carries the white-coat wedge composed fresh — it supersedes the lone live concept (grow-cosmetic-keep-white-coat), so the build is 4 distinct, not 5 with a duplicate. 9:16 story fan-outs follow on winner-lock; white-coat converts on story, so C4's story master runs hero.
Derm C1 — demand capture
Concept 01 · Demand capture
Your patients are already searching
AYMI · PerformanceDark
H“Your cosmetic patients are already searching.”
Sub“Right now, they’re finding your competitor.”
CTASee how →
QA ✓ copy & spelling · no faces · no numbers
Derm C2 — front-desk bottleneck
Concept 02 · Front-desk bottleneck
It isn’t your skill
AYMI · LifecycleLight
H“It isn’t your skill. It’s your front desk.”
Sub“Interested patients slip away between the DM and the booked consult.”
CTAClose the gap →
QA ✓ copy & spelling · revised sub (“Most” dropped) · no faces · no numbers
Derm C3 — two revenue lines
Concept 03 · Two revenue lines
Medical pays, cosmetic builds
AYMI · Growth IntelligenceDark
H“Medical derm pays the bills. Cosmetic builds the practice.”
Sub“Build the cash-pay side on purpose, not by accident.”
CTASee the model →
QA ✓ copy & spelling · contrast pair set full-red (approved) · no numbers
Derm C4 — brand integrity / white-coat refresh
Concept 04 · Brand integrity — white-coat refresh
Keep the white coat
AYMI · Creative SystemsLight
H“Grow the aesthetic side. Keep the white coat.”
Sub“More cosmetic demand, without cheapening the brand you built.”
CTASee the work →
QA ✓ copy & spelling · supersedes live concept (Path A) · story = hero on fan-out